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| Name | 6 Marketing Myths You Need to Forget |
| Video Uploader | Video From Metadata.io |
| Upload Date | This Video Uploaded At 26-07-2022 13:30:03 |
| Video Discription | Like in any industry, the world of B2B marketing is swarming with opinions. We’ve all heard a thousand things we need to do and probably a million things we shouldn't. Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, debunk six myths B2B marketers need to forget in 2022. Find out: • Whether ABM is really that important • Which should you prioritize – gated content or ungated content? • Why B2B marketing doesn’t always need to be formal To hear all 6 of Jason and Mark’s marketing myths and other great advice for B2B marketers, listen to the full episode. 0:00 – 0:28 – Introduction 0:28 – 1:50 – Pondering on the biggest myths in B2B marketing 1:50 – 6:54 – Myth 1: B2B marketing needs to be formal and stuffy 6:54 – 14:01 – Myth 2: Brand doesn’t matter 14:01 – 20:29 - Myth 3: Marketing technology will solve all your problems 20:29 – 26:21 - Myth 4: You have to do ABM to be successful 26:21 – 34:03 - Myth 5: You shouldn’t try to create a category 34:03 – 37:46 - Myth 6: You need to ungate ALL your content 37:46 – 38:18 – Outro If you'd like to learn more, reach out and schedule a demo: https://metadata.io/ 🔴 Subscribe for more content on YouTube: https://www.youtube.com/channel/UC97TQ8fPTt9DK3zk3cPPnCA?sub_confirmation=1 😀 Check out our social media channels: Facebook: https://www.facebook.com/metadata.io/ LinkedIn: https://www.linkedin.com/company/metadata/ Twitter: https://twitter.com/metadataio 🎧 Check out our podcast – Demand Gen U on all the podcasting apps e.g. Apple Podcasts, Spotify, Amazon Music, Stitcher etc #marketingadvice #metadata #demandgen |
| Category | Science & Technology |
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