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| Name | Mr. Vaidyanathan IDFC FIRST Bank with an egg seller- understanding her unit economics |
| Video Uploader | Video From IDFC FIRST Bank |
| Upload Date | This Video Uploaded At 23-07-2022 11:30:11 |
| Video Discription | Dear all, Economics of a microenterprise (egg seller) in an urban area. I was on a run during one of these Sundays when I came across a small entrepreneur selling eggs. I understood her economics and I wish to share the same with you. She is a “wholesaler” selling to nearby retail shops and currently buys eggs at Rs. 5.05 per egg. These days egg sales are higher as fish supply has reduced. She sells 10,000 eggs a day to nearby retailers, makes gross margin of about Rs. 2000 a day, and works out to 20 paise an egg. Importantly, she has 3 people who work for her and pays them about Rs. 10,000 per month. They are a part of her family , her sons and her late father, external employees cost more. (You may have read MSMEs employ 110m people in the country, this is an example). Net of expenses like rent is Rs. 3,000 per month, Rs. 3000 per month for packaging, and after paying family members for their work, and averaging for good days and bad days, she finally earns Rs. 15,000-Rs. 20,000 per month. I have spoken to a number of such micro-entrepreneurs; have generally noticed that their earnings are usually in this league ~ Rs. 10-20,000 a month. Importantly, these entrepreneurs employ 2-3 people each. We appreciate them for their hard work and enterprise, it’s real hard work. To sit for a long day in this area, negotiating, loading-unloading eggs from tempo, logistics, managing through rains and hot days. She understands inflation well ... for eg. she is expecting prices of eggs to increase in the wholesale market from Rs. 5 to Rs. 6 (inflationary expectations). She also sells boiled eggs which she sells at Rs. 10, the margins are 100%. She could do by migrating to higher value add, like selling them boiled or get one of her family members to run a franchise of boiled eggs at 100% margin. I assume if she put up a bright display board which reads “Fresh hot eggs” and if she creates her own local micro-brand, she could convert passer-by and earn more. We could help with running a program to educate such entrepreneurs the power of attractive display boards and a brand name. Best wishes V Vaidyanathan |
| Category | News & Politics |
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