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| Name | Adidas ends partnership with Ye, formerly Kanye West, over antisemitic remarks |
| Video Uploader | Video From AP Archive |
| Upload Date | This Video Uploaded At 29-10-2022 21:28:51 |
| Video Discription | (24 Oct 2022) RESTRICTION SUMMARY: ASSOCIATED PRESS New York, 7 November 2019 1. Kanye West poses for photos with Yeezy lead designer Steven Smith 2. Kanye West and Steven Smith walk on stage; take seats ASSOCIATED PRESS New York, 6 May 2019 3. Various of Kim Kardashian and Kanye West arriving at the Met Gala ASSOCIATED PRESS Paris, 21 June 2018 4. Various of Kanye West and Kim Kardashian West arriving and posing for Louis Vuitton show 5.Tracking shot of Kanye West and Kim Kardashian West moving through the scrum ASSOCIATED PRESS New York, 9 September 2016 6. Various of Kim Kardashian West and Kanye West posing for photos ASSOCIATED PRESS New York, 2 May 2016 7. Various of Kim Kardashian West and Kanye West arriving at the 2016 Met Gala STORYLINE: ADIDAS ENDS PARTNERSHIP WITH YE OVER ANTISEMITIC REMARKS Adidas ended a partnership that helped make the artist formerly known as Kanye West a billionaire and lent the German sportswear an edgy appeal, but ultimately couldn't survive a mounting outcry over the rapper's offensive and antisemitic remarks. The split will leave Adidas searching for another transcendent celebrity to help it compete with ever-larger rival Nike, but will likely prove even costlier for Ye, as the rapper is now known. The sneaker giant became the latest company to cut ties with Ye, whose music career has been in decline as he courted controversy. Adidas said it expected to take a hit of up to 250 million euros ($246 million) to its net income this year from the decision to immediately stop production of its line of Yeezy products and stop payments to Ye and his companies. Its shares were down 3% on Tuesday. "Adidas does not tolerate antisemitism and any other sort of hate speech,'' the company said in a statement Tuesday. ``Ye's recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company's values of diversity and inclusion, mutual respect and fairness.'' For weeks, Ye has made antisemitic comments in interviews and social media, including a Twitter post earlier this month that he would soon go ``death con 3 on JEWISH PEOPLE,'' an apparent reference to the U.S. defense readiness condition scale known as DEFCON. He was suspended from both Twitter and Instagram. Adidas has stuck with Ye through other controversies over his remarks about slavery and COVID-19 vaccines. But Ye's antisemitic comments stirred up the company's own past ties with the Nazi regime that the company had worked to leave behind. The World Jewish Congress noted that during World War II, Adidas factories ``produced supplies and weapons for the Nazi regime, using slave labor.'' Jewish groups said the decision to drop Ye was overdue. "I would have liked a clear stance earlier from a German company that also was entangled with the Nazi regime,'' Josef Schuster, president of the Central Council of Jews in Germany, the main Jewish group in the country where Adidas is headquartered. Adidas, whose CEO Kasper Rorsted is stepping down next year, said it reached its decision after conducting a ``thorough review'' of its partnership with Ye, whose talent agency, CAA, as well as Balenciaga fashion house had already dropped the rapper. Despite the growing controversy, Allen Adamson, co-founder of marketing consultancy Metaforce, believes that Adidas' delayed response was ``understandable.'' But Adamson noted that Adidas was facing pressure from everywhere including customers, employees and stakeholders. Find out more about AP Archive: http://www.aparchive.com/HowWeWork Twitter: https://twitter.com/AP_Archive Facebook: https://www.facebook.com/APArchives Instagram: https://www.instagram.com/APNews/ You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/ca1c714f44004c2b9a0ba456e91285c6 |
| Category | Entertainment |
| Tags | 4403436 | AP Archive | ARCHIVE Kanye West | Arts and entertainment | Germany | Kanye West | ca1c714f44004c2b9a0ba456e91285c6 |
