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| Name | Future Perfect: Alex Banayan on Secrets To Effective Storytelling |
| Video Uploader | Video From M13 Company |
| Upload Date | This Video Uploaded At 19-07-2021 16:39:00 |
| Video Discription | Best-selling author Alex Banayan walks us through his secrets to effective storytelling and how you can make your story more emotionally compelling. If you can’t grab people’s hearts, people aren’t listening. When telling your own company’s stories, remember this VISTA acronym: *Vulnerable origin: “Find some vulnerability, whether it’s in your team, your marketplace—even in your customers’ lives… That’s how you start the story.” *Intention: “Ask yourself, ‘How can you turn up the heat on the intention where it feels like life and death?’ If you're doing a product launch, there's probably not a life-or-death reality, but you need emotional stakes.” *Struggles and obstacles: “Most people want to highlight all the successes. That is the most boring thing you could do. Focus the camera on the places you struggled, where your team faced obstacles the most—that’s when people get to the edge of their seat.” *Transformation: “Make sure that at the end of your story, the main character (your customer, or whatever the main perspective is of your story) is 180 degrees different from that vulnerable origin.” *A message that matters: “By tying your story up with a bow of a larger message that means something, your story will last for years.” |
| Category | People & Blogs |
| Tags | People & Blogs Download MP4 | People & Blogs Download MP3 | People & Blogs Download MP4 360p | People & Blogs Download MP4 480p | People & Blogs Download MP4 720p | People & Blogs Download MP4 1080p |
