"$100M Leads" by Alex Hormozi | How To Get Strangers To Want To Buy Your Stuff | Audiobook 🎧📚
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"$100M Leads" by Alex Hormozi | How To Get Strangers To Want To Buy Your Stuff | Audiobook 🎧📚 |
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This Video Uploaded At 25-11-2023 23:25:55 |
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In the book, Alex breaks down exactly how you can create a “Grandslam Offer”. An offer so irresistible that people feel compelled to buy. He talks about his story and what led him to this point, along with tons of advice, guidance and strategies on how anyone can improve their offer and convert more leads into sales.
Balancing Quality Leads with Quantity of Leads
Here are 5 methods you can use to increase the quality of your leads. Not all 5 methods should be implemented simultaneously as they could potentially limit volume, which is a trade-off to consider.
Five Ways to Increase Lead Quality
1. Targeting specific leads
One option for increasing the quality of leads is to be extremely targeted about who you attract. You can target things such as:
Income level
Profession
Location
Bear in mind that targeting specific people may be more expensive and generate a lower volume of leads.
2. Number of steps in the process
Introducing a number of steps in your lead generation process will improve the quality of your leads. If you make people complete a multi-step form or quiz, for example, it will reduce the number of overall leads you get as it adds “friction,” but it will dramatically improve the quality of those leads. This is a good thing.
3. Nature of the Offer:
Depending on what the “free offer” is, you can increase the quality of the leads you attract. For example, a free gift or lead magnet offer might result in higher volume, while a “schedule a call” offer with the sales team may produce more qualified leads.
4. Lead application process:
Adding an application process in order to work with you can help increase lead quality. An application form with detailed questions typically requires more effort from the prospect and, therefore, produces a higher-quality lead.
5. Providing value first:
Offering valuable and relevant content can help attract more qualified leads who perceive you as an authority in your industry.
Understanding your business model
It’s good to start by casting a wide net to get a flow of leads and get the volume, and then work backwards to refine the process to improve the quality of the leads.
Use offers, indoctrination sequences, and pre-frames to maximise customer value.
Sales Engineering
Understand your numbers: know how much you spend to acquire a customer and how much they generate in return.
Use the five methods to increase lead quality when there’s too much volume or low-quality prospects.
Advice on attracting better quality leads
Opt for a wider net and focus on the monetisation structures in the sales sequence to afford whatever you want, leading to a high volume, high/mid ticket sale type business.
Add the five qualifiers when you have too much traffic, and the leads are unqualified and you’re willing to increase how much you pay per show, or you don’t have the operational capacity. It’s an easy and fast way to increase the quality of the leads coming in.
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