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| Name | Interview Dan Moyle: Authentic Storytelling Can Make You A Star |
| Video Uploader | Video From Jake A Carlson |
| Upload Date | This Video Uploaded At 21-09-2017 10:00:02 |
| Video Discription | Today's guest, Dan Moyle, is a master of engaging marketing. He has a background in the TV news business, and understands interruption marketing. He brings a wealth of knowledge from writing to video production to multimedia content creation. So we talk authenticity and how to create the x-factor within your company. His motto, “I’d rather help someone reach 50 ideal customers rather than 5,000 passive viewers.” Dan is believer in servant leadership, and can be found behind the scenes at organizations like Talons Out Honor Flight and Interview Valet. They ask- we answer philosophy of marketing Identify what people are asking, before they are asking it Too often companies give you what they think you want, not what you really want Open, honest, authentic communication Authenticity is the x-factor, the “it” factor Authentic isn’t “hip” or “funny” it is who you really are Step one: know who you are, your authentic self Step two: know your buyer/client Step three: test Find your authentic voice through testing – the market will tell you When we operate within our authentic self it looks and feels easy. Humans connect over stories Marketing is just the right conversation (telling the right story), with the right person, over time Storytelling is naturally within us If you can’t “hire” a storyteller, become a better storyteller by studying the craft, look for experts A lot of us begin with emulation Have a beginning, a middle and an end- don’t forget to have a point Just do it- try- you’ll get better Keep a story bank, a list of stories, ideas and examples you have heard Find your perfect platform. You don’t have to be everywhere (you can’t) If you’re going to be there…be there Create a detailed buyer persona (avatar) Mentorship is trust, challenge and follow through – being deliberate Servant leader, so important in mentoring Empathy is seeing the world from another’s point of view Find someone further along than you are and serve them See more on jakeacarlson.com |
| Category | People & Blogs |
| Tags | jake carlson | modern leadership | dan moyle | authentic | leadership | x-factor | storytelling | podcast |
