Video Discription |
Ajeet Bharti analyses the problems with BJP IT Cell, the solutions to overcome the issues and some suggestions where the communications strategy of the party and PM can be tweaked, made better. #bjp #bjpitcell #ajeetbharti
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03:05 Problems of BJP IT Cell
03:20 1. Relying on one person
05:11 2. Faith in third party agencies
08:29 3. Pushing mediocre content
11:17 4. Passive, reactionary stance
13:44 5. Lack of creativity
17:02 6. Taking opposition's lies lightly
19:19 7. Digital-On ground: 2 independent layers
20:57 8. Failing to know opposition
26:54 9. Ignoring your own
30:48 10. Taking others' content without credit
34:24 11. 'Why are they silent' strategy
36:01 12. Digital is not disconnected from real
39:28 13. Same strategy for every platform
41:18 Solutions
42:00 1. Accepting the problems
42:27 2. Focussing on oppositions' rallies
45:10 3. Six months plan
48:11 4. Know your agenda, don't play on theirs
48:57 5. Add new voters, don't offend core
52:07 6. Mix of development-hindutva-nationalism
55:33 7. Long posts, traditional approach
59:07 8. Timely response
01:03:25 9. Remove mediocre people, content
01:05:41 Suggestions to PM IT Cell
01:08:42 1. Stop awarding the other
01:10:24 2. Reduce Modi digital fatigue
01:15:18 3. Diversify feedback mechanism
01:16: 56 4. Staying silent doesn't help
01:19:48 5. Accepting failure makes you human
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