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| Name | What You Need to Know About Product-Led Growth With OpenView’s Blake Bartlett |
| Video Uploader | Video From UpdateAI |
| Upload Date | This Video Uploaded At 10-01-2023 14:02:47 |
| Video Discription | You know how they say someone “wrote the book” on a topic? When it comes to Product-Led Growth, they’re talking about Blake Bartlett. Blake is a partner at OpenView, where he’s led investments in major companies like Highspot, Expensify, Calendly, Postscript and Cypress, among others. He also notably coined the term PLG in 2016 – and it’s only gained significant traction in the years since. Blake’s granular understanding of PLG and what it takes for startups to be successful are what made him a great guest on the latest “Unchurned” podcast with UpdateAI CEO Josh Schachter. Josh and Blake cover a lot of ground in this episode, including, of course, what Blake’s quick definition of PLG is: “A go-to-market strategy that relies primarily on the product itself as the driver of customer acquisition, conversion and expansion.” They touched on a number of other PLG-related topics, too, like: OpenView’s SaaS focus Great examples of PLG Why Sales shouldn’t be worried about PLG How PLG leads to less “friction” Potential downsides of PLG If you’ve been interested in learning more about PLG – and why it is or isn’t ideal for your company – this podcast was tailor-made for you. #updateai #customersuccess #saas #sales #marketing #business Subscribe to the channel -https://www.youtube.com/channel/UCMWa48gD_j5Ley9PDpohyNg & hit the bell icon to stay updated with the latest videos. Get in touch with Josh on Linkedin - https://www.linkedin.com/in/jschachter Twitter - https://twitter.com/joshschachter Follow UpdateAI: Linkedin - https://www.linkedin.com/company/update-ai?trk=public_profile_topcard-current-company Twitter - https://mobile.twitter.com/update_ai/ Unchurned is presented by UpdateAI About UpdateAI At UpdateAI our mission is to empower CS teams to build great relationships with their customers. We work with early & growth stage B2B SaaS companies to help them scale CS outcomes. Everything we do is devoted to removing the overwhelm of back-to-back customer meetings so that CSMs can focus on the bigger picture: building relationships. |
| Category | Education |
| Tags | customer success | customer success manager | customer relationship | Customer Success team | CSM | customer meetings | customer-centric | customer retention | customer success specialist | customer success metrics | saas | sales | marketing | business | entrepreneurship |
