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Traditional Product Life Cycle
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Product - Development and the Marketing Concept
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Consumer Motivation - Maslow's Hierarchy of Needs
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Marketing Research - Introduction
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Consumer Decision Making - Buying Process
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The Marketing Mix
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Product Packaging
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Product - Brand Strategies
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Price Strategies
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Product Development Stages
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Marketing Research - Analyzing the Data - Mean, Median, & Mode
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Placement - Logistics & Inventory Management
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Marketing Fundamentals - Goods, Services and Organizational Structures
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Introduction to Competition
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Service Competition - Factors
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Promotion - Goals
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Competition - Non Sustainable Competitive Advantages
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