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| Name | How to increase brand value |
| Video Uploader | Video From Chicago Booth Review |
| Upload Date | This Video Uploaded At 09-06-2015 21:37:06 |
| Video Discription | "Consumers aren't interested in 'what's the latest'," says Chicago Booth alumna and President of Global Snacks Group and PepsiCo Global Insights Ann Mukherjee in this excerpt from The Big Question. Watch "The Big Question: What is the value of a brand" in full at https://youtu.be/1A-uXUTxFl8 |
| Category | Howto & Style |
| Tags | branding | brand | marketing | consumers | Capital Ideas | University Of Chicago Graduate School Of Business (College/University) | Pepsi | PepsiCo | Ann Mukherjee | advertising |
