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| Name | Marketing Campaign Analysis | Saturation, Distribution, and Probability |
| Video Uploader | Video From Absent Data |
| Upload Date | This Video Uploaded At 20-02-2023 00:27:08 |
| Video Discription | In this episode you are going to learn how to evaluate if we are overleveraging on a particular channel, understand the saturation when our campaign has lost its initial effectiveness and provide the probability of our marketing campaign conversions. Agenda 1:01 Management Request 1:10 Dataset Exploration 2:50 Pivot Table of Traffic and Conversions 8:46 Campaign Saturation Analysis 15:45 Visualization of Saturation 18:01 Visualization of Slope 23:01 Distribution of Conversions 26:04 Probability 28:16 ECDF Plot for Probability 32:13 Data Story Get the dataset here: https://absentdata.com/data-analysis/where-to-find-data #data #digitalmarketing #datanalytics #dataanalysis #datascience #excel |
| Category | Education |
| Tags | Campaign Analysis in Excel | Digital Marketing Capaign Analysis in Excel | ECDF chart in Excel | Histograms | camapaign saturation | data analysis | data storytelling | digital marketing | marketing | marketing saturation | probability | probablity in Excel |
