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| Name | Levels of Strategy - Different Strategy Levels explained with Examples of Kraft, Nokia, Amazon (144) |
| Video Uploader | Video From Marketing91 |
| Upload Date | This Video Uploaded At 29-01-2021 13:30:05 |
| Video Discription | View all our courses and get certified on https://academy.marketing91.com Levels of Strategy refers to the various technique adopted by organizations to achieve performance targets and ensure the long-term growth and survival of the company. There are three Levels of Strategy and each one plays an important role in defining and operating a business Three Levels of Strategy 1. Corporate Strategy Corporate-level strategy is value-oriented, pervasive, and flexible. These are mentioned in the Mission Statement of the business. The decisions are made by top management including the CEO and Board of Directors regarding long-term objectives, structural designing, diversification, and acquisition. Corporate-Level Strategies Stability Example – Kraft Heinz Growth Example - Walmart Retrenchment Example – Nokia Smartphone Integration Example – Amazon-Whole Foods Market Internationalization Example – Amazon Postnord 2. Business-Level Strategy Business-Level Strategy helps to gain a competitive advantage in the market. At this level, a comprehensive plan is drawn for resource allocation and coordination to achieve corporate-level objectives. Business Strategy – Characteristics of SBU - Includes single units for a group of businesses - Independent planning - Peers/competitors of SBU are different from that of the primary company - The manager is responsible for profit performance, strategic planning and the factors that impact profits Three Business-Level Strategies Cost leadership Strategy Example – Walmart’s EDLP Strategy Differentiation Strategy Example – Tesla Electric Vehicles Focused Strategy Example – Ray-Ban (Sunglasses) 3. Functional-Level Strategies Functional-Level Strategies provide objectives for particular functions and make sure to align functional strategy with corporate goals. The strategies like human resource strategy, financial strategy, inventory strategy, and training strategy help to improve the operations within departments by maximizing resource productivity. Functional-Level Strategies – Production Strategy Example - Apple Functional-Level Strategies – Marketing Strategy Example - Netflix This video is on Levels of Strategy and it has the following sub-topics. Time Stamps 0:00 Introduction to Levels of Strategy 00:21 Corporate Strategy 00:38 Corporate-Level Strategies 00:40 Stability 00:45 Example – Kraft Heinz 01:31 Growth 01:35 Example - Walmart 02:04 Retrenchment 02:06 Example – Nokia Smartphone 02:34 Integration 02:37 Example – Amazon-Whole Foods Market 03:17 Internationalization 03:19 Example – Amazon Postnord 04:07 Business-Level Strategy 04:31 Business Strategy 04:55 Cost leadership Strategy 04:57 Example – Walmart’s EDLP Strategy 04:58 Differentiation Strategy 05:00 Example – Tesla Electric Vehicles 05:02 Focused Strategy 05:04 Example – Ray-ban (Sunglasses) 05:07 Functional-Level Strategies 05:25 Functional-Level Strategies – Production Strategy 05:26 Example - Apple 06:20 Functional-Level Strategies – Marketing Strategy |
| Category | Education |
| Tags | Levels of Strategy | Strategy | Corporate Strategy | Corporate-Level Strategies | Internationalization | Business-Level Strategy | Business Strategy | Cost leadership Strategy | leadership Strategy | Differentiation Strategy | Focused Strategy | Functional-Level Strategies | Production Strategy | Marketing Strategy | unctional-Level Strategiess |
