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| Name | Maverik Lacrosse : The Future is Here [:60] |
| Video Uploader | Video From Maverik Lacrosse |
| Upload Date | This Video Uploaded At 14-02-2012 20:39:01 |
| Video Discription | NEW YORK, NY -- February 20, 2012 -- Maverik Lacrosse announced today the launch of The Future is Here, the latest commercial in Maverik Lacrosse' Evolve the Player, Advance the Game campaign. A collaboration with Jalbert Productions International (jalbertfilm.com), the commercial first debuted during ESPNU's season opener between Towson University and John Hopkins University on Friday, February 17th and will air throughout EPSN, ESPN2 and ESPNU's coverage of the 2012 men's lacrosse season. The Future is Here features a roster of Maverik athletes, including Peet Pollion, Joe Cinosky, John Christmas, and Billy Bitter. To view the commercial visit the Maverik Lacrosse Facebook page at: Facebook.com/MaverikLacrosse The Future is Here embodies the overall theme of the Evolve the Player, Advance the Game campaign- a passing of the torch to the next generation of lacrosse players. The 60-second cut is more reminiscent of an inspirational sports film than a traditional product focused commercial. The various backdrops were chosen to reflect areas of the country in which the sport is growing and represents Maveriks' continuing efforts to bring the sport to new audiences. "The goal was to do something different this year," said director Jay Jalbert. "Working closely with Maverik's marketing team, we came up with a commercial concept that we hope will not just inspire and motivate, but also convey the respect all lacrosse players have for each other." "Maverik Lacrosse is about the growth and development of student athletes from all parts of the country and beyond," said John Gagliardi, Founder and President of Maverik Lacrosse. "We will continue to work closely with players from all over to create innovative lacrosse equipment and help advance the game we love." Video Produced by Jalbert Productions http://JalbertFilm.com. |
| Category | Sports |
| Tags | maverik | maverik lacrosse | the future is here | growth is never by chance | maverick | joe cinosky | billy bitter | peet poillon | johnny christmas | spider head | rome gloves | lax | jalbert productions | jay jalbert | jalbert | jpi |
