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| Name | Harvard i-lab | The Ideation Framework with Josh Wexler |
| Video Uploader | Video From Harvard Innovation Labs |
| Upload Date | This Video Uploaded At 21-10-2013 16:15:19 |
| Video Discription | How can you effectively learn if people will use (or buy) a new product idea before you built it? Josh Wexler, CEO of the Occom Group, shares the process that they use to help anyone (7th graders to C-level executives) validate new product ideas before they are built. He tells the story of how a first time entrepreneur went from an idea to a fully functioning prototype that he then used to test with potential customers in about 2 days. Josh discusses how this process drives clarity among a team and reduces the technical and overall risk of a project. Participants are guided through a number of exercises to practice the process. To learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab |
| Category | Education |
| Tags | harvard innovation lab | josh wexler | occom group | ideation framework | product idea | prototype |
