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| Name | 7 Ways to Use Excel to Keep Track of Your KPIs | The Journey |
| Video Uploader | Video From GoDaddy |
| Upload Date | This Video Uploaded At 11-05-2020 13:59:51 |
| Video Discription | 7 Ways to Use Excel to Keep Track of Your KPIs. Check out more The Journey content at https://bit.ly/GDTheJourney. ✅Read about it here ➜ http://bit.ly/2rczTgqGoDaddy ⏰TIMESTAMPS⏰ 00:14 – what is a KPI? 01:09 – Monitor your social media metrics 02:41 – Keep a record of your email subscribers 03:37 – Keep track of ad performance 04:34 – Log sales per customer 05:20 – Monitor your conversion rate 05:39 - Evaluate your blog post performance 05:58 - Keep an eye on your site traffic As a small business owner, you probably know how important it is to keep track of your Key Performance Indicators (KPIs). But you might be struggling with how to track them and which tool should you use for that purpose. The good news is that you don’t have to spend money on an expensive tool or learn new software. You likely already have a powerful tool at your disposal that you use on a daily basis. The tool in question is Excel and in this post, we’ll show you how to use it for more than just keeping your finances in order. Many small business owners use Excel to track their revenue through a simple balance sheet or a profit and loss statement. But, when you dig a little deeper, you’ll see that Excel can be used for much more — including keeping track of your KPIs. 1. Monitor your social metrics You can do this by creating a single column that lists each social media profile you want to track and then adding columns for each month of the year. Then all you have to do is record the number of followers each month. You can also add a chart that shows growth on each platform in a visual way. Similarly, you can track the engagement your posts get on a regular basis. This can help you see which posts get more shares, comments and clicks so you know what type of content resonates better with your audience. 2. Keep a record of your email subscribers You can make a record of how many new subscribers you get on a monthly basis as well as which opt-in forms perform better. If you want to get really granular, you can keep track of your open and click-through rate for individual campaigns or create a table that holds the best performing subject lines. 3. Keep track of ad performance If you’re using paid advertising to promote your services and products, then you know how important it is to keep track of ad performance. Not only will your ad performance results tell you which ad sets are bringing you more sales and leads, but monitoring those results also gives you an insight into your marketing spend so you can evaluate your return on investment. 4. Log sales per customer Keeping track of how many products or units you’ve sold is a great way to stay on top of your company profits. However, you also need to monitor how many sales per individual customers you made throughout the year. 5. Monitor your conversion rate Another way to use Excel to track KPIs is to monitor your conversion rate. Depending on your business and how many sales and marketing channels you’re using, you can monitor the conversion rate of your ads, social media posts that promote your services, products or email opt-in, blog posts, landing and sales pages, email campaign and more. 6. Evaluate your blog post performance You can use Excel to see how well your blog posts are doing. The most basic version of this involves noting down how many comments each blog post received. If you have a sharing plugin with share counters, you can also make a note of how many times the post has been shared on each social media network. 7. Keep an eye on your site traffic Lastly, don’t forget that you can use Excel to create a quick snapshot of your site traffic. All you have to do is enter how many visitors your website receives each month. You can easily do this by importing a report from Google Analytics. Try to get more specific by noting which keywords visitors are using to find your site and how long they spend on it. You can also log your bounce rate and then use that information to improve your site and your marketing campaigns. Keeping track of your key performance indicators is a good way to stay on top of how your business is currently doing and assessing how close you are to meeting your business goals. Luckily, you can easily keep track of your business KPIs with Excel. Start by implementing the tips in this video and take advantage of everything Excel has to offer. The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day. ---------- Subscribe on YouTube: http://bit.ly/GoDaddy-Subscribe Website: https://www.godaddy.com Facebook: https://www.facebook.com/GoDaddy Twitter: https://twitter.com/godaddy Instagram: https://www.instagram.com/godaddy #TheJourney #Business #GoDaddy #Entrepreneur #HowtoStartaBusiness #Excel #KPI #Entrepreneur |
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