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| Name | Leo Burnett - McDonald's - We All Made the Games |
| Video Uploader | Video From Leo Burnett London |
| Upload Date | This Video Uploaded At 29-08-2012 13:01:13 |
| Video Discription | McDonald's UK's responsive advertising campaign created by Leo Burnett to celebrate London 2012 - 'We All Make The Games' - was designed to use a multitude of media channels to capture, replay and celebrate the people, moments, and emotions that are helping make the London 2012 Olympic and Paralympic Games such a spectacular event. The overarching campaign launched on 25 June 2012 with in-store activity and outdoor advertising. TV, press and digital outdoor ads and other digital activity have followed, including a Facebook app which allows members of the British public and visitors to the Games to upload photos of themselves, friends and relatives getting into the spirit of the Games (www.weallmakethegames.co.uk). As Team GB make their way up the medal table and more people are getting swept along in the excitement of the Games, hundreds of moments of nationwide celebration are being captured through the user-generated element of the campaign. |
| Category | Nonprofits & Activism |
| Tags | Leo Burnett | McDonald's | Olympics | Paralympics | London | 2012 | Food | Games |
