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Lilly Singh's hilarious video shorts may be one-of-a-kind, but she built her blockbuster YouTube following using fundamentals that anyone can borrow. Here, Lilly shares how to craft a strong YouTube presence, from engaging your audience and collaborating with other creators to landing brand partnerships and balancing strategy with passion. For more tips and behind-the-scenes insights from Lilly, check out her new Skillshare class Social Media Success (Make Videos People Care About!) here: https://skl.sh/2PtvzWJ
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GROWING YOUR YOUTUBE CHANNEL QUICK JUMP MENU
00:00 How Do I Grow My YouTube Channel?
00:09 Becoming Familiar with Your Community
00:32 Talking to Your Audience
00:48 The 50/50 Rule
01:02 Calls to Action, Live Streams, and Other Engagement tips
01:37 Making Your Audience a Part of the Experience
01:57 Collaborations: Finding Mutually Beneficial Partnerships
02:43 Using YouTube's Functionalities
03:24 Keeping Up with Social Media Platform Updates
04:20 Brand Deals
05:40 Growing Your Channel By Growing As a Storyteller
06:02 Embedding Causes Into Your Content
07:12 How Will You Know You've Reached Your Goal?
08:29 Thinking About Your Next Steps
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ABOUT LILLY SINGH’S SKILLSHARE CLASS
Join YouTube superstar and late-night host Lilly Singh to discover how you can turn your love of storytelling into social media success here: https://skl.sh/2PtvzWJ
Videos go viral for a reason: because they capture a truth or tell a story that resonates with viewers. Whether silly or sincere, an authentic story makes you feel seen, feel good, and feel like part of a community. Storytelling is also the engine that’s powered Lilly Singh from posting DIY comedy sketches in the early days of YouTube to today hosting a late-night talk show and connecting with 15M followers (and counting!) around the world.
Now for the first time, Lilly is sharing her process for online storytelling from start to finish, combining creativity, strategy, and inspiration into the ultimate content creation playbook. From ideating and scripting to shooting and marketing, you’ll learn exactly how a viral video gets made, and gain the tips and tools to create your own, whatever your platform.
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ABOUT SKILLSHARE
Skillshare is an online education platform with thousands of classes taught by the world’s best practitioners. Come take a class on illustration, design, photography, video, freelancing, crafts, and more. To get started, sign up for a free trial here: https://www.skillshare.com/signup
Subscribe to Skillshare on Youtube: http://skl.sh/yt-subscribe
Skillshare on Instagram: https://www.instagram.com/skillshare
Skillshare on Facebook: https://www.facebook.com/skillshare
Skillshare on Twitter: https://twitter.com/skillshare
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ABOUT LILLY SINGH
Lilly Singh is a multi-faceted entertainer, actress, producer, writer and creator. She is the host of A Little Late with Lilly Singh, her NBC late-night talk show, which kicked off its second in January. In addition to taking over late-night television, she is an executive producer at her very own company, Unicorn Island Productions.
As a leading force in the digital world, Lilly has amassed a global audience of over 38 million followers across her social media channels where she writes, produces and stars in both comedic and inspirational videos.
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MORE STORYTELLING RESOURCES
Comedy director Amber Schaefer believes that being funny is just like any other skill: It can be learned. In her Skillshare Original, Comedy Filmmaking: Make Your Low-Budget Videos 100% Funnier, she shares how filmmakers of all levels can get more laughs for less cash: https://skl.sh/3x8q6FV
Join creator Marques Brownlee for a crash course on digital video production, with tips on making content from start to finish (and advice on how to help your final clips find bigger audiences online) in YouTube Success: Script, Shoot & Edit with MKBHD, a Skillshare Original: https://skl.sh/3x9l8sh
Produce a polished, professional-looking video on a dime with the help of music video producer Chrystopher Rhodes (aka YCImaging), whose Skillshare Original Video on a Budget: Prepare for Your Shoot Without Breaking the Bank offers tips on scouting locations, building a shot list, and using existing setups to get the most bang for your video production buck: https://skl.sh/3dyohdD |