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CANADA | Special Program after High School/12th | Advertising & Marketing Communications
If you are creative, you like playing with your ideas, and take initiatives in life, then this is the career to consider. In this video, I will tell you all about what to study, and also tell you the salaries as well, so watch till the end. Advertising is the most powerful art form on Earth, That’s what many researchers say. More than $500 billion, (Roughly 37 Lakh 75,000 Crore rupees), is spent on advertising worldwide in a year. Priyanka works in Canada in the Advertising Industry. She works with clients, who need a successful ad, whether on TV, or on radio, or magazines, newspapers, Facebook, Instagram, I can go on. Her role is to supervise a group of professionals, who create the ad. There are graphic designers, copywriters, market researchers, Media people and a few more, on her team. The person who oversees all this, is known as an Advertising Account executive. So Priyanka is an Advertising Account Executive. Her job is an interesting one. She meets and talks with people, from maybe a Shoe Manufacturing company, or a restaurant, or a detergent company etc to discuss their advertising needs. After the meeting, she decides, as to what kind of advertisement will be suitable to the clients, and then finally, she works with the agency team, TV directors who make, TV commercials, Graphic designers who create posters and pamphlets, or with event planners, to put on a show, or demo. Pretty interesting job. Isn’t it?
One thing that people enjoy in this industry, is that there is no, single, routine of the work, as they have to constantly come up with different ideas, for different businesses. Imagine learning about all these businesses, and coming up with new ideas every single time.
Also Remember! you are working with different departments, to make an advertisement happen, and when the final ad comes out, it is a satisfying experience.
Now If you are interested in this field, you need to choose one of the study programs, that I am going to discuss. Advertising and Marketing Communications Management, is a 3-year Advanced Diploma, The 2 year option, which is a Diploma, is usually called Advertising and Marketing Communications, or CREATIVE ADVERTISING. Finally, a 4 year Bachelor degree, can be a Bachelor of Creative Advertising, or a Bachelor of Business Administration in Marketing Management.
In another video, we discussed about Marketing programs in Canada. After watching this video, go and see that video.
Because of the practical nature of the program, you will enjoy your time, interviewing industry professionals, and touring advertisement agencies.
This is one of those programs, that offer the chance to participate, in national and international competitions, which means, the opportunity to gain meaningful experience, display your skills, and also find personal talents.
Now Let’s talk about the employment and salaries.
You will find employment in the In-house advertising and marketing departments, of large companies, where you will create, and place advertising and promotion materials. Many students work in:
• Advertising Agencies
• Television and radio
• Online publications, newspapers and magazines
• Graphic design studios
• Charitable and not-for-profit organizations
• Promotion or public relations agencies
• Research firms
Account executives make around 70000 dollars a year
Advertising Strategist 39000
Art Director 70000
Campaign Manager 54000
Communications Specialist 57000
Copywriter makes somewhere from 49000 to 55000
Digital Marketing Coordinator 52000 dollars
Fundraiser 33000
Marketing coordinator 45000
Media buyer and planner 37000
Media or advertising sales representative 52000
Online community manager 39000
Production artist/designer 44000
Social media strategist 51000 dollars a year
So this gives you a good idea, about the average salary that you can make, on one of the mentioned roles.
My advice to you is to you, is that after you graduate from the program, learn how to give outstanding presentations, which is an important element of the job. So try to enhance your personality, and your charm among other people, so that you become a people’s person, and ready to apply in real life, what you learnt at your college or university.
Whatever you do in life, try not to make anything a burden, but rather a pleasant experience. Just like Yoko Ono says, It’s better to dance, than to march, through life. Think about it
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