Magnum #NotAvailableInTheMetaverse Film
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Info About This Video
Name |
Magnum #NotAvailableInTheMetaverse Film |
Video Uploader |
Video From Magnum |
Upload Date |
This Video Uploaded At 28-03-2023 12:21:40 |
Video Discription |
The #NotAvailableInTheMetaverse creative supports the Magnum’s belief that everyone should be able to pursue what brings them pleasure, whether this be in the real or virtual world.
This short film features a virtual avatar, Luna, and her journey to escape the metaverse in pursuit of the real-life pleasure of a Magnum Ice Cream. However, despite her efforts, she is unable to ever truly experience this, as some pleasures (such as biting into a Magnum) are only available to Pleasure Seekers in the real world.
To encourage people to step away from their screens and experience some of life’s real-world pleasures, Magnum has launched their first wearable gadget in the metaverse – virtual VR goggles available exclusively on rpm.magnumicecream.com.
Credits:
Unilever
Brand: Magnum
Campaign: Metaverse
Magnum Team:
Global Ice Cream Chief Marketing Officer: Julien Barraux
Global Vice President, Magnum: Ben Curtis
Global Digital Experience Lead: Sara Neves Paixão
Global Digital Junior Brand Manager: Federico Russo
Lead Agency: LOLA Mullenlowe (Madrid)
Executive Creative Director: Tomas Ostiglia
Creative Directors: Kevin Cabuli, Jorge Zacher
Head of Art: Yan Graller
Copywriter: Augusto Callegari
Art Director: Pedro Menzzini
Managing Director: Tom Elliston
Account Director: Catalina Aguirre
Account Supervisor: Cristina Panea
Head of production: Felipe Calviño
PR Team: Enrique Caballero
Production Co: Proppa(MADRID) & Bacon(CPH)
Direction: Martin Werner
Executive Producer: Pablo Martinez
Line Producer: Cristina Sancayo
DOP: Nicolaj Bruel
Art Director: Peter Grant
Wardrobe: Melanie Buchave
Service Production Co.: Film Squad (Hungary)
Service Producer: Istvan Major (Pisti)
Editor: Rasmus Nyholm Schmidt
Post Production / VFX: BaconX
Creative Director: Ditte Marie Ludvigsen
Executive Creative Director: Jan Tvilling
Visual Effects Supervisor: Thomas Haas-Christensen
Executive Producer: Eliana Carranza-Pitcher
Head of Production: Cilie Kragegaard
Senior VFX & Colour Producer: Lorène Lescanne
VFX Producer: Emilie Lausch
Production assistant: Denise Borré
Lead Compositor: Thomas Banner
Compositors: Mikkel Hansen, Kai Hauswirth, Oliver Buus, Mario Maruska
CG-Lead: Thomas Haas-Christensen
CG Artists: Asger Langhoff, Julia Forsman, Arthur Dalvig, David Ryberg Lessel, Rickard Didriksson
Colourist: Hannibal Lang
Conform: Søren Knudsen, Oliver Wozny
Animation: Gabi Popov, Cathrine Baab Holm
Storyboard: Costanza Degli Abbati
Concept design: Emma Bielokostolská
Motion Capture Studio: Copenhagen Rig
PR: Golin
Media Agency: Mindshare |
Category |
Entertainment |
Tags |
Magnum | Ice | Cream |
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