Hellow guys, Welcome to my website, and you are watching Transforming Membership Engagement | AARP at AIPCon 4. and this vIdeo is uploaded by Palantir at 2024-06-28T07:00:36-07:00. We are pramote this video only for entertainment and educational perpose only. So, I hop you like our website.
| Name | Transforming Membership Engagement | AARP at AIPCon 4 |
| Video Uploader | Video From Palantir |
| Upload Date | This Video Uploaded At 28-06-2024 14:00:36 |
| Video Discription | AARP has partnered with Palantir to revolutionize its omni-channel marketing strategy, tackling issues such as infrequent membership renewals, difficulty in projecting renewal figures, and understanding the key drivers behind membership renewals. By creating a digital twin of AARP’s business, Palantir enabled AARP to assess the effectiveness of their marketing across various customer journeys. A standout feature of this partnership is AARP’s “Next Best Member Offer” model, an AI-driven methodology that provides dynamic, personalized member benefits, thereby driving higher conversion rates and membership renewals. Looking forward, AARP is set to facilitate real-time marketing decisions and dynamic membership engagement events. This shift from a static, segmented operational model to a dynamic, unified approach is reshaping the way AARP conducts business, significantly enhancing their marketing capabilities. |
| Category | Science & Technology |
| Tags | Palantir | Palantir Technologies |
