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| Name | AI Implementation |
| Video Uploader | Video From B2B Fusion |
| Upload Date | This Video Uploaded At 17-06-2024 12:28:15 |
| Video Discription | AI Adoption: Individual Efficiency to Team-Wide Implementation Shari Johnston, SVP Customer Impact from Winning by Design discussed how AI adds efficiencies to individual functions but requires more change management for team-wide adoption. Watch this amazing excerpt from a discussion on AI in GTM with Jon Russo and Megan Heuer "AI is a little bit different of a technology than, let's say, a marketing automation, or even an account-based platform where you're implementing it across a team. Where AI is specific to adding efficiencies to various functions. So, right now, a lot of the, as you mentioned, Meg, efficiencies are on individual reps who've done some amazing implementations, more than, “Hey, the entire team is leveraging AI across the board.” So, there's a little bit of a difference there. And I think it'll take a bit more change management to get from the early adopters down to everybody feeling comfortable with, you know, just changing their workflows, understanding it, how to incorporate it into day-to-day." Watch the full episode here: https://youtube.com/live/UOypSfUcV7w |
| Category | Science & Technology |
| Tags | jon russo | marketing automation | 6sense | account based | account based marketing | intent | account based experience | b2b pipeline | b2b sales pipeline | AI |
