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| Name | The complex wars of Cold drinks in India | Campa Cola vs Coca Cola |
| Video Uploader | Video From The Curious Cobra |
| Upload Date | This Video Uploaded At 14-04-2023 14:00:08 |
| Video Discription | Best Health and Term Insurance plans https://link.lla.in/DittoInsurance 1991 Indian Economic Crisis https://youtu.be/aKMQcGJUuco More such Interesting Videos: https://tinyurl.com/2p8w7n2w Interesting Shorts: https://tinyurl.com/tccshorts Follow on Instagram: Instagram.com/thecuriouscobra Follow on Facebook: facebook.com/thecuriouscobra _________________________ 00:00 Introduction 01:00 History of Coca Cola 02:10 The Secret Recipe of Coke 03:35 Exit of Coca Cola from India 06:01 Campa Cola, Double Seven and Thums Up 07:19 Decline of Campa Cola 08:44 Campa Cola Relaunch Coca cola was a very popular drink in India Till 1977, after which Coke exited from India, and a new cold drink captured the market, called Campa Cola. This cola soon became very popular, but when Coke re entered again in India in 1993, it invested heavily in marketing and supply chain, and forced campa cola into bankruptcy. In 2022, Reliance bought the brand of campa cola and relaunched it. #campacola #cocacola #tcc |
| Category | Education |
| Tags | the curious cobra | TCC | Campa cola | coca cola | 1991 | 1977 | morarji desai government | 1991 economic crisis | coca cola exit from India | coca cola re entry in 1993 | 1991 liberalization | reliance bought campa cola | campa cola relaunch | double seven | campa cola reliance | Campa Cola | bankruptcy | business | branding | beverage industry | multinational corporations | corporate strategy | globalization | economic impact | consumer behavior | market share | supply chain | social responsibility. |
