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| Name | Addressing the gender gap in the SEO industry |
| Video Uploader | Video From Search Engine Land |
| Upload Date | This Video Uploaded At 14-09-2020 12:59:28 |
| Video Discription | Search Engine Land Editor-in-Chief Ginny Marvin leads a discussion about experiences of women in SEO and looks at solutions for improving female representation and pay equity in the search industry. Ginny is joined by Nicole DeLeon, Founder and Lead Strategist of North Star Inbound; Aleyda Solis, International SEO Consultant & Founder at Orainti; and Amanda Jordan, Director, Local Search, Locomotive Agency. Links: - Nicole DeLeon's research on the gender gap in SEO: https://searchengineland.com/more-than-70-of-seos-in-the-u-s-are-men-make-more-than-their-female-colleagues-339734 - Harvard's Implicit Association Test: https://implicit.harvard.edu/implicit/takeatest.html 0:00 – Introduction 3:16 – Amanda Jordan and her move to a female-majority agency 5:13 – Aleyda Solis on her career and gender gap perceptions in South America 8:00 – Nicole DeLeon on starting her agency and facing discrimination from VCs 11:49 – Survey data on the persistent gender gap in SEO 15:49 – Ways to close the compensation gap 21:32 – How lack of representation affects equitable pay, events 27:00 – Why intentionality is crucial for progress 29:13 – Leaning in isn’t enough to overcome entrenched biases 31:23 – What it means to be a good ally in the SEO industry 37:44 – Thoughts on identifying your own value and getting others to recognize it as well 43:35 – Lessons and advice for women overcoming career roadblocks |
| Category | Science & Technology |
| Tags | search marketing | SEO | gender gap | workplace equality | search engine land | live with search engine land |
