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| Name | Digital media and party politics at SES London 2010 |
| Video Uploader | Video From SES Events |
| Upload Date | This Video Uploaded At 02-03-2010 17:46:36 |
| Video Discription | Kate Kaye, Senior Editor, ClickZ News interviews Mark Hanson, New Media Strategist, Labour Party at the SES London 2010 after he spoke on the Digital Media Meets Party Politics panel. Mark describes how the Labour Party is facilitating use of new digital media tools and more importantly, how pursuing a digital media strategy is not about your website, but is about your network. Mark says one of the lessons learned by the Labour Party after observing President Obamas victory was how easy you have to make it for your volunteers to become active in a political campaign. Virtual phone bank tools, such as the ability to make phone calls from your own home and at a time you choose and to be able to track this data is a smarter way of using digital media. The Labour Party also integrates bloggers into their campaigns and give them exclusive content before it gets published elsewhere. For more information on ClickZ, please visit: http://www.clickz.com For more information on speaking at SES conferences, please visit: http://www.searchenginestrategies.com |
| Category | News & Politics |
| Tags | Digital media | clickz Mark Hanson | new media | labour party | politics | UK | ses | ses London | 2010 | kate kaye | bloggers | blogs | digital tools | new media tools |
