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| Name | Sky One Channel Rebrand 2016 / Box Of Toys Audio |
| Video Uploader | Video From Box of Toys Audio |
| Upload Date | This Video Uploaded At 03-05-2016 15:35:37 |
| Video Discription | Project: Sky One Channel Rebrand 2016 Client: bSkyb Music and Sound Design: Box of Toys Audio BACKGROUND / Sky has rolled out its biggest ever integrated rebrand across its entertainment portfolio, including Sky 1, Sky Atlantic, and Sky Arts. The new branding will be reflected seamlessly across all platforms and formats, aligning the channel’s brand identity, promos and OSP (on screen presence). Box Of Toys Audio won a competitive pitch to create the audio suite for the entire rebrand. APPROACH / Sky 1’s personality is brilliantly brought to life through a hero character who ‘releases oneness’, clearly reflecting the channel’s values in a visual and engaging way. Our challenge was to sonically capture the character of the ‘one’ in a way that reflects it’s energy and optimism without becoming too childish. As Sky’s flagship channel the music for Sky 1 was crafted to convey quality whilst remaining true to it’s family entertainment focus. A subtle mnemonic was composed and integrated across all the Sky entertainment channel music as a way of aligning the brand identity. FULL CREDIT / Agency: Sky Creative Director of Brand & Creative: Liz Darran Executive Creative Director: Simon Buglione Creative Director – Design: Ceri Sampson Design Director: Alex Haley Design Manager: Toasty Kunheim Rebrand Controller: Lydia Goomansingh Production Company: Passion Pictures Director: Polynoid Creative Director: Fabian Pit Pross Executive Producer: Ryan Goodwin-Smith Producers – Passion: Dom Thompson Talbot, Matt Saxton Producers – Woodblock: Selina Schmitt, Lars Wagner CG Artists: Fabian Pross, Marco Kowalik, Jan Bitzer, Mars Dolschon, Onnie Pohl, Roman Hinkel Compositing: Thorsten Loeffler, Csaba Letay, Paul Schicketanz Music and Sound Design: Box of Toys Audio |
| Category | Film & Animation |
| Tags | sky one | sky tv | one channel | tv | music | sound design |
