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| Name | Social Media Marketing Best Practices For Beverage Brands |
| Video Uploader | Video From Firebelly Marketing |
| Upload Date | This Video Uploaded At 03-03-2021 15:42:04 |
| Video Discription | Duncan Alney is the President and Founder of Firebelly Marketing, an award-winning Social Media Marketing firm that increases brand likability through social media marketing. Duncan has worked in marketing for 25 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with Netflix, Fiji Water, and so many more. Chad Richards is the Vice President of Firebelly Marketing and a Short Awards honoree. He has led the initiative to oversee all clientele programs and has been guiding his team in the right direction with client-centered research and development. Chad’s transition from Social Media Specialist to Vice President at Firebelly in the past 11 years has combined all his years of marketing and research experience to advance and direct social media strategies. Lauren Johnson is a Senior Social Media Manager at Firebelly Marketing, where she creates, monitors, and measures social media strategies, community engagement, and promotions. Her ability to manage and create content calendars, social ads, and provide targeted program performance reports sets her as a valuable part of the Firebelly team. Duncan, Chad, and Lauren are the co-hosts of the Firebelly Social Show. Here’s a glimpse of what you’ll learn: • Duncan Alney, Chad Richards, Lauren Johnson, and Dr. Jeremy Weisz discuss the top things beverage brands can do to grow. • The team shares the names of beverage companies that have caught their creative eye. • What does the art on a can of beer do for its customers? • The role that tradition and social media play in the marketing strategy of beverage companies. • How the use of social media can build brand loyalty and distinguish a brand from its competitors. • How can you use user-generated content to create social proof and drive sales? • The best practices for responding to your customers according to the Firebelly team. • How using influencers can create social triggers in your potential customers. In this episode… What's your favorite drink? Do you love getting a cup of Caramel Macchiato from Starbucks to jumpstart your day? Do you enjoy a cold can of IPA to cap off a busy workday? Whatever your favorite drink might be, chances are that you’ve never given much thought to the marketing strategy of these brands. Whether you saw the drink on social media or you discovered it through an acquaintance, your initial reaction to it was big enough for this to move you to purchase the product. The beverage industry has dramatically changed over the last 50 years. Now, companies make use of strategic artwork that reflects their story and highlights their benefits. And Firebelly Marketing has a unique combination of beer, wine, and coffee drinkers that understand the inner workings of creating a strong beverage brand through the use of social media. On this episode of the Firebelly Social Show, Duncan Alney, Chad Richards, and Lauren Johnson of Firebelly Marketing chat with Dr. Jeremy Weisz of Rise25 Media about some of their favorite beverage brands and how they leverage social media in their marketing strategy. They’ll talk about how to build brand awareness through social media engagement, the importance of responding to customers and using user-generated content, the metrics to watch out for when it comes to social media, and more. Stay tuned. Sponsor for this episode... This episode is brought to you by Firebelly. www.firebellymarketing.com At Firebelly, we make brands more likable and profitable through social media marketing. Firebelly is an award-winning Social Media Marketing firm that increases brand likability through social media marketing. They provide organic and paid social strategies along with influencer marketing to help you get ROI fast. They were ranked 3rd globally by Clutch, a research firm that identifies top services companies. Their insights about social media management and building a community of organic customers have allowed them to distinguish marketing trends and how to take advantage of them. Firebelly has helped clients like Netflix, Qdoba, Fiji Water, and many others transform their social media marketing strategies. If you want to establish your brand, expand your reach, and get ROI today, let’s talk. Go to www.firebellymarketing.com and contact us or email us at hello@firebellymarketing.com or call 317.557.4460 to learn more. Connect With Us Facebook: https://www.facebook.com/wearefirebelly Twitter: https://twitter.com/wearefirebelly Instagram: https://www.instagram.com/wearefirebelly/?hl=en LinkedIn: https://www.linkedin.com/company/firebelly-marketing/ |
| Category | People & Blogs |
| Tags | firebellymarketing.com | Firebelly Marketing | Duncan Alney | Chad Richards | Lauren Johnson | Firebelly Social Show | Firebelly Social Show Podcast | Social Media Marketing Best Practices For Beverage Brands | influencer marketing | strategy | tips | best practices | food and beverage | beverage industry | podcast | digital marketing | social media | marketing | marketing 101 | marketing strategy | marketing strategies | business marketing |
