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| Name | T Shaped Marketer 2022 | New T Shaped Skills! |
| Video Uploader | Video From Growth Tribe |
| Upload Date | This Video Uploaded At 16-03-2022 08:59:47 |
| Video Discription | There’s a “critical minimum” amount of time that you must spend practising your craft in order to become a genius at it. 10,000 hours, to be exact. Or roughly 10 years of dedicated practice. In his book Range, David Epstein argues that having a broad spectrum of skills and interests, and taking your time to figure them out is better than specialising in just one area. So being a generalist AND a specialist is key. Welcome to the T-Shaped Marketer 2022 - and the latest T-Shaped Skills. TAKE THE T SHAPED QUIZ! ____________________________________________ Take the T Shaped Quiz for 2022: https://hubs.la/Q015_bmx0 ____________________________________________ A report entitled “The Hybrid Job Economy” by Burning Glass, who analyse billions of job postings and resumes from millions of companies Found that high-paying jobs of the future are more complex, multi-disciplinary, and what they call “hybrid”. In other words, they are specialist roles but they also require a wide set of skills from different fields. Sounds familiar right? This is what we call a T Shaped skills profile. Marketers are perfect examples of T shaped professionals. With a wide range of skills to learn, as well as the need to specialise and hone in on a couple of areas. We updated our T Shaped marketer profile for 2022, by surveying growth and marketing leaders on what they consider the top skills. On the base layer, are the non-marketing specific subjects that form the foundation for the rest. Here we have the Growth Mindset, Data Analytics, Strategic Planning, Problem Solving and Behavioural Psychology. Next, you have your marketing foundation skills - which can be used across all marketing channels. Including Rapid experimentation, Automation & APIs, Attribution Modelling, Product Marketing & Copywriting. Finally, you have your channel expertise layer, which includes your vertical core expertise on a couple of channels. For example, we have Conversion Rate Optimisation, A/B Testing, SEO, SEM, Email Marketing, Growth Loops, Social Media Marketing, Paid Social Advertising, Retention & Loyalty and Referral Marketing. ____________________________________________ If you want to test your own T-Shape and see how you compare to the marketing population you can take our very own T-Shaped Marketer Quiz for 2021. The link is above, let us know how you get on! __________________________________ If you enjoyed it, make sure to hit the LIKE button and subscribe for more of the same! ------------------------------------------------------- Are you ready to bring your or your team’s performance to the next level? After years of research and testing, we’re releasing a brand-new Growth Tribe platform featuring a library of 500+ hours of cutting-edge digital content. It’s the only platform you will need to stay ahead of the digital game. Start a free demo here! https://grow.ac/demo What can you expect? - Pick one of the 15 internationally recognised certificates in Growth & Marketing, Data & AI or Business & Innovation - Choose from 100+ on-demand modules in our extensive and refreshed library - Receive 24+ micro-learnings to stay up-to-date with the most recent professional developments in your field - Connect with industry experts and get personalised guidance anytime - Get access to 80+ downloadable resources, including frameworks and templates - Personal coaching to accelerate your career - Find a new or better job through our job board - Attend exclusive community events to network with like-minded people Find more information here: https://grow.ac/membership Under a team plan (5+ members), you can take advantage of blended learning, combining self-paced online modules and live sessions led by expert trainers. Need a more personalised approach for your team? We offer a customised learning journey where we'll identify knowledge gaps and create a tailored solution that drives your business results. Find more information about team plans here: https://grow.ac/teams-membership Video URL: https://youtu.be/D0lQSccvM20 #growth #growthmarketing #growthtribe #t-shaped #learning #learningmarketing #learninggrowth __________ |
| Category | Education |
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