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| Name | Creating a Corporate Advantage - The Case of the Tata Group - Harvard Business Case study |
| Video Uploader | Video From 5 Minutes Learning |
| Upload Date | This Video Uploaded At 10-11-2020 16:34:40 |
| Video Discription | How big is TATA? (They Own Jaguar) "The Tata group is among the largest diversified business groups in India. The group generated about US$100 billion in revenues in 2011-12 from 90 companies operating in diverse businesses in seven broad industry categories. The case describes in detail the various mechanisms by which the Tata group attempts to create a corporate or parenting advantage. The case first highlights the important difference in the way a business group like Tata is structured when compared to a typical conglomerate in the West. The case then describes in detail the various services offered to group companies by the corporate centre, such as access to the Tata brand, quality management services, common procurement, centralized HR, legal, finance, public affairs (lobbying), training and consulting services. The case also discusses the perspective of some of the group companies. Companies often found the group affiliation and services to be of value as it provided them with lower transactional costs, less friction and better contract enforcement within the group, superior access to the political power structure and significant financial backing. With the Tata group preparing to welcome its new chairman in December 2012, the case ends with questions on the sustainability of the prevalent structure, practices, group philosophy and culture. #TATA #Harvardcasestudy #TATASons #marketingcasestudy #mbacasestudy #managementcasestudy #casestudy #HRcasestudy #tatacasestudy |
| Category | Education |
| Tags | Diversified companies | Conglomerates Diversification | Corporate strategy | Unrelated diversification | Horizontal diversification | TATA case study | TATA | TATA GROUP | case study of tata group | case study of tata company | tata group of companies | tata group history | tata group business empire | ratan tata | structure of tata group | tataness | tata-ness | tata organization structure | r gopalakrishnan | tata sons history | tata sons chairman n chandrasekaran | tata sons | tata group |
