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| Name | Triple Bottom Line - Meaning, Concept & 3 P's of TBL with example of Levi's and Nike (277) |
| Video Uploader | Video From Marketing91 |
| Upload Date | This Video Uploaded At 21-03-2021 09:30:01 |
| Video Discription | View all our courses and get certified on https://academy.marketing91.com The Triple Bottom Line refers to an accounting framework that measures the three performance dimensions environmental, social and financial of an organization. Triple Bottom Line is a sustainability-based theory that puts the onus on comprehensive investment. Three elements of Triple Bottom-line 1. Triple Bottom Line – People People, the social equity bottom line, measures how much an organization has shown social responsibility and its accountability to the community throughout its lifecycle. The bottom line also measures the impact of business on human capital like employees, customers, and vendors. 2. Triple Bottom Line – Planet Planet, the environmental bottom line, refers to sustainable environmental activities. An organization through Triple Bottom-line will minimize environmental footprint, see to the careful management of energy and try to improve the natural order as best as they can. 3. Triple Bottom Line – Profit Profit, the economic bottom line, will see profits as a means to help the larger community. Profits are no doubt important for the survival and growth of the business but it should not be at the cost of people and the planet. Which companies use the Triple Bottom Line? 1. Businesses – Sustainability is at the core of businesses that integrate Triple Bottom-line as it will lead to increased profitability in the long run. 2. Non-profits – Many non-profits use the concept of Triple Bottom-line and have allied with private entities to address larger issues regarding sustainability. 3. Government – State, regional and local government use Triple Bottom-line to make sustainable assessments. Triple Bottom Line Examples 1. Lego's - Colourful plastic bricks to go green 2. Nike – Recycling, Flyknit and Flyleather 3. Levis – 100% recycled water This video is on Triple Bottom Line and it has the following sub-topics. Time Stamps 0:00 Introduction to Triple Bottom Line 00:21 Definition of Triple Bottom Line 00:51 What is Triple Bottom Line? 01:14 Triple Bottom Line – People 01:33 Triple Bottom Line – Planet 02:06 Triple Bottom Line – Profit 02:18 Which companies use the Triple Bottom Line? 03:14 Triple Bottom Line Examples 03:19 Lego's colourful plastic bricks to go green 04:40 Nike 05:25 Levis |
| Category | Education |
| Tags | Definition of Triple Bottom Line | What is Triple Bottom Line? | Triple Bottom Line | Triple Bottom Line – People | Triple Bottom Line – Planet | Triple Bottom Line – Profit | Which companies use the Triple Bottom Line? | Triple Bottom Line Examples | Lego's colorful plastic bricks to go green | Triple Bottom Line Examples Nike | Triple Bottom Line Examples Levis | Nike | Levis | Lego's colorful plastic bricks |
