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| Name | The War of Dirty Tricks: How Richard Branson Defeated British Airways |
| Video Uploader | Video From Business Casual |
| Upload Date | This Video Uploaded At 08-02-2020 17:21:35 |
| Video Discription | Richard Branson is no virgin to the skies. But what happens when one of those “big businesses” wants to fight back using dirty tricks? Today's episode highlights the story of Branson’s once underdog airline, Virgin Atlantic, and its “David V. Goliath” battle against British Airways for the right to the skies, a battle that would infamously become known as the "Dirty Tricks Campaign". Branson took on the audacious goal of starting an airline, a risky industry prone to failure and bankruptcies. Virgin Atlantic was meant to improve the experience of passengers, using fun as a business model. But British Airways wasn’t happy that some “rock and roll hippie” was trying to steal its thunder. Under the leadership of Lord King, British Airways decided to play dirty. Using covert teams, stolen information, impersonations, private investigators, and leaking damaging rumors, British Airways would stop at nothing to stop Branson’s dream of offering a better airline. Today’s video shows you how to emerge victorious when you’re the underdog (especially when it seems as if the whole world is against you). Branson’s resilience, as told through this tale, shows you how he’s built the Virgin empire, proving that business and fun can, and should, co-exist. ⭐️Today's giveaway! ⭐️ Want to win an authentic Richard Branson autograph? Follow BC on Instagram (@BusinessCasual.io) and like this post 👉 https://www.instagram.com/p/B8UC6n7gkko ⭐️Special Announcement! ⭐️ Want to help make future Business Casual videos? We're starting an intern program! Learn more here: https://gobc.tv/bc-intern Enjoyed the video? Let us know in the comments below! ⭑ Subscribe to Business Casual → http://gobc.tv/sub ⭑ Enjoyed the vid? Hit the like button! 📚 If you enjoyed this video about Branson's battle with British Airways, we recommend you read the book "Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way" by (none other than) Richard Branson 👉https://amzn.to/3gx3YfQ (Note: as an Amazon Associate, we earn from qualifying purchases). Your support makes our content possible! ❤️ Follow us on: ► Twitter → http://gobc.tv/twtr ► Instagram → https://gobc.tv/ig ► Facebook → http://gobc.tv/fb ► LinkedIn → https://gobc.tv/linkedin ► Reddit → https://gobc.tv/reddit ► Medium → https://gobc.tv/medium ⬇️Exclusive Sponsor Offers (Only For BC Fans) ⬇️ ✪ Sign-up for Acorns! 👉 https://gobc.tv/acorns ✪ Skillshare (get 2 months free) 👉http://gobc.tv/skillshare ✪ Try DollarShaveClub (just $5!) 👉http://dollarshaveclub.com/bc ✪ Try Blinkist free for 7 days! 👉https://gobc.tv/readblinkist Video Sources & Citations: https://gobc.tv/branson-sources Giveaway Content Guidelines: https://gobc.tv/branson-giveaway (Special thanks to our narrator, Toby Ricketts!) NOTE: We made an error at 7:40. We accidentally indicated Virgin's operating loss was 9.3m euros, when in fact this figure was actually 9.3m pounds (￡9.3M ). The Euro was not introduced until January 1st, 1999. Our apologies for this error! #RichardBranson #Virgin #DirtyTricks |
| Category | Education |
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