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| Name | What Is An Insight? Example Dos Equis |
| Video Uploader | Video From Strategy Tips - Julian Cole |
| Upload Date | This Video Uploaded At 27-04-2020 00:51:07 |
| Video Discription | What is the difference between an insight and observation? I look at three campaigns from Dos Equis, Hinge and Cheetos to show the difference between the two. This is a snippet from the Strategy Finishing School. Make sure to subscribe to my channel for more strategy tools and resources. Here's my next video on How To Write A Creative Brief - https://www.youtube.com/watch?v=DLCarzQFwXY&feature=youtu.be If you are interested in improving your strategy skills check out the Strategy Finishing School - https://strategyfinishingschool.com/ Timestamps 0:00:00 - Intro 0:00:10 - Examples of insights - Dos Equis 0:00:25 - Strategy behind The Most Interesting Man in the World 0:00:30 - What is an Insight? 0:01:08 - How to find an Insight? 0:01:25 - Example of an insight 0:01:47 - Definition of an insight 0:02:00 - Definition of an insight - example Dos Equis 0:02:10 - Single Minded Proposition 0:02:18 - Examples of Insights ⚡️ CREATIVE BRIEFING MINI COURSE - Learn how to write creative briefs with this mini course. Here - https://bit.ly/354vLU6 ————————— ⚡️STRATEGY MATE - https://strategyfinishingschool.com/lm-strategy-mate 📙100 CREATIVE IDEAS ON TINY BUDGETS - https://strategyfinishingschool.com/lm-100-creative-ideas 💡10 BEST STRATEGY PAGES - https://strategyfinishingschool.com/strategy-papers ————————— 🔴 WATCH NEXT ➜ How to write a creative brief: Seamless Example https://bit.ly/3h1JyNe ➜ How to write a strategy plan: Ikea Example : https://bit.ly/3zRER1j ➜ What is an insight vs observation : https://bit.ly/3cwW8mI ➜ How to write a creative brief? The Problem Statement https://bit.ly/3jcHTY6 ➜ Creative Strategy In Advertising: HP Example : https://bit.ly/3db4Dnt ————————— 🔴 SUBSCRIBE & LEARN STRATEGY: https://www.youtube.com/c/JulianCole ————————— 🔥 Follow me on INSTAGRAM: https://instagram.com/byjuliancole TWITTER: https://twitter.com/juliancole ————————— ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards. WEBSITE: https://strategyfinishingschool.com/ |
| Category | Education |
| Tags | Education Download MP4 | Education Download MP3 | Education Download MP4 360p | Education Download MP4 480p | Education Download MP4 720p | Education Download MP4 1080p |
