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| Name | How to Write a Great Insight |
| Video Uploader | Video From Gurulocity Brand Management Institute |
| Upload Date | This Video Uploaded At 21-02-2024 14:27:19 |
| Video Discription | Writing a great insight can be a confusing and challenging task. Unfortunately, most marketers are confused by what even constitutes an insight, let alone a good one. So, here’s my take on what an insight is, and how to come up with one. This works for creative briefs, product development briefs, or other similar documents where you need to identify what the team is solving for in the work to come. Generally speaking, a good insight: provides understanding into someone's behavior and/or mindset illuminates something new that you may not have been aware of and highlights an opportunity for the brand OK. Sounds good. But what if you are starting from scratch? Here are three questions you can ask yourself that will help you generate ideas for an insight: What challenges does your audience face? What’s the problem or tension? Can you educate the audience? Are there facts and data points you can share that will make your audience more receptive? Why should they care at all about your product or service? The more you ask why, the more meaningful insights you might uncover. The most important thing is to get to something meaningful and relevant in the life of your target audience. #keyinsight #keyconsumerinsight #creativebriefwriting #targetaudience #brandmanagementtraining #targetmarket #brandmanagementcourses #brandmarketingcourses #gurulocity – Get the best brand management tips, tools and frameworks to accelerate your career at brandcareerbooster.com – If you need help teaching your brand team best practices in strategy & planning, media & communications, or research & innovation, check out our brand management training and development programs: BRAND MANAGEMENT ACCELERATOR PROGRAM A revolutionary learning & development platform designed to accelerate the performance of consumer brand managers https://gurulocity.com/membership/ LIVE IN-DEPTH TRAINING WORKSHOPS https://gurulocity.com/brand-team-training/ 1:1 BRAND LEADERSHIP COACHING https://gurulocity.com/brand-leadership-coaching/ -- SUBSCRIBE FOR MORE YOUTUBE VIDEOS https://www.youtube.com/c/Gurulocity?sub_confirmation=1 CONNECT ON SOCIAL MEDIA LinkedIn | https://linkedin.com/in/knamaky TikTok | https://www.tiktok.com/@brandmanagertips Facebook | https://facebook.com/gurulocity Twitter | https://twitter.com/knamaky Kevin Namaky is the CEO at the Gurulocity Brand Management Institute, a consumer marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson, Sephora and Gorilla Brands. Kevin is also a featured instructor for the American Marketing Association, lectures at the IU Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable consumer brands. To learn more, visit Gurulocity https://gurulocity.com |
| Category | Education |
| Tags | key insight | key consumer insight | creative brief writing | target audience | brand management training | target market | brand management courses | brand marketing courses | gurulocity |
