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| Name | How to Write Key Insight | Creative Brief Training | Dove | Airbnb Examples (Sample Lesson) |
| Video Uploader | Video From Gurulocity Brand Management Institute |
| Upload Date | This Video Uploaded At 09-11-2022 14:30:46 |
| Video Discription | Learn how to write a useful insight in your creative briefs and see examples from Dove and Airbnb. This is a sample lesson from our on-demand training course on how to write a powerful creative brief. Learn about our on-demand course on How to Write a Powerful Creative Brief: https://gurulocity.com/courses/creative-brief-writing-course/ Learn about the live workshop version of this course: https://gurulocity.com/creative-brief-training/ 0:00 What's a key insight? 0:25 Things to consider when writing an insight 1:30 Best practices for writing an insight 2:27 What NOT to do when writing an insight 3:34 Examples of bad and good insights 4:34 Reverse engineering - Dove Real Beauty example 7:20 Reverse engineering - Airbnb example If you need help teaching your brand team best practices in brief writing, strategy & planning, media & communications, or research & innovation, check out our brand management training and development programs: BRAND CAREER BOOSTER NEWSLETTER The best brand management frameworks and advice to accelerate your career https://gurulocity.com/brand-career-booster-newsletter/ BRAND MANAGEMENT ACCELERATOR PROGRAM A revolutionary new learning & development platform designed to accelerate the performance of consumer brand managers https://pulse.ly/23ujtnhcus LIVE IN-DEPTH TRAINING WORKSHOPS https://pulse.ly/dxgdww5o3x 1:1 BRAND LEADERSHIP COACHING https://pulse.ly/i7my0od1pr Kevin Namaky is the CEO at the Gurulocity Brand Management Institute, a consumer marketing education company that trains and consults for notable brand teams including Kimberly-Clark, Scotts Miracle-Gro, Bolthouse Farms, Ancestry.com, Johnson & Johnson and Gorilla Brands. Kevin is also a featured instructor for the American Marketing Association, lectures at the IU Kelley School of Business, and has been featured in Ad Age, Forbes, Fast Company, Business Insider and the CMO Council. Previously Kevin worked for 20 years in the corporate and agency world growing notable consumer brands. To learn more, visit Gurulocity https://pulse.ly/ta2fco4e8d #marketing #creativebrief #advertisingandmarketing #strategy #creativeadvertising #advertising #brand #marketingstrategy #fmcg #brandmanagement #marketingtips #leadership #cpg #training #traininganddevelopment |
| Category | Education |
| Tags | Education Download MP4 | Education Download MP3 | Education Download MP4 360p | Education Download MP4 480p | Education Download MP4 720p | Education Download MP4 1080p |
